The Fashion week debuts on the Metaverse

From the 24th to 27th March, after the runways in the fashion capitals of New York City, Milan, and Paris, the Fashion Week debuts even in the Metaverse, in particular in the Decentraland platform, one of the technologies in which the Metaverse is being created. In these days of virtual fashion, the Metaverse Fashion Week is the first assembly of fashion events, created only for the Metaverse, following the stream of many fashion brands, that within the last year and a half, launched exclusive NFTs collections and digital windows.

The MVFW destroys the entrance barriers and gives the chance to participate to anyone who is interested. Famous Maisons participated in this event: Dolce&Gabbana, Hugo Boss, Etro, Giuseppe Zanotti, Hogan, Dundas, Tommy Hilfiger, and Philipp Plein.

The Maisons of Etro and Dolce & Gabbana stayed closer to the classical idea of the runway, launching exclusive outfits only for the Metaverse.

In spite of that, various brands preferred to aim more at the NFT concept. Phillip Plein, after buying a space on Decentraland for a value of $ 1.4 million, has participated at the MVFW with a capsule collection made of 7 looks, in a limited series of 10 pieces, going from 1,500 to15 thousand euros. These are called NFT Wearable and can be bought by those who participated in the runway event at Plein Plaza.

Hogan organized an after-party in collaboration with Exclusible (an NFT marketplace), called Hogan-X. During the event, it was launched for the first time by the brand, the first NFT called Hogan Untraditional.

Giuseppe Zanotti participated at the MVFW in collaboration with Deadfellaz and the marketplace Neuno, creating a virtual edition of Cobras snickers.

Between real and virtual, there’s also the participation in the MVFW of D-Cave: the digital marketplace funded by Stefano Rosso, it will open a space dedicated in Decentraland and will present a collaboration with the historical brand Bulova. The watch will be available for sale in a special edition of Bulova’s Computron, projected through the eyes of the virtual and gaming world.

Despite the news concerning the Metaverse and online marketplaces, the virtual world is still highly linked to the real world: the Metaverse is still being built and it’s available for few, but it could be a leading factor for the future sales.

Get to know more by reading the original article!: